Tim Cook Wants Apple to Literally Save Your Life

Tim Cook believes Apple's biggest contribution will be in the health and medical technology space, with innovations like the Apple Watch detecting health conditions. Apple is focused on integrating AI and machine learning capabilities across its product line in a private and secure way, rather than pursuing general AI like OpenAI's ChatGPT. Cook defends Apple's approach of not being first to market with new technologies, but instead focusing on making them more personal, private, and useful for consumers. Privacy is a core tenet of Apple's AI strategy, with computations happening on-device rather than in the cloud. Cook sees Apple's custom silicon chips as a major competitive advantage that has enabled innovations across Apple's product lineup. While Apple has partnered with OpenAI, Cook suggests the company may eventually develop its own large language models rather than relying solely on external providers. Cook is optimistic about the long-term future of the iPhone and smartphone technology, despite concerns about distractions and lack of concentration. Apple is deeply invested in augmented reality and wearable displays like the Vision Pro, seeing them as the next major computing platform. Cook believes Apple's legacy will be defined by delivering innovative products that meaningfully improve people's lives, particularly in health and medical technology. Despite his long tenure, Cook is unsure exactly how long he will remain as Apple's CEO, saying he will step down when the "voice in my head" tells him it's time.