https://on.ft.com/3ZdPOru

OpenAI is exploring the use of advertising as a way to generate revenue. This represents a shift in OpenAI's revenue strategy as it looks to step up its revenue drive. The article mentions different digital access subscription options offered by the Financial Times, including monthly and annual plans. These subscription plans provide complete digital access to the Financial Times' quality journalism across devices. The annual plans offer a 20% discount compared to the monthly subscription. There are also organization-level subscription options that include exclusive features and content. The article emphasizes that over a million readers pay to access the Financial Times' journalism. This suggests the Financial Times has a successful subscription model and loyal readership. The shift towards advertising for OpenAI indicates the company is looking to diversify its revenue streams beyond just research grants and investments. Exploring advertising could help OpenAI become more self-sustaining and less reliant on external funding sources.