Snap plans to add watermarks to images created with its AI-powered tools

Snap plans to add watermarks to AI-generated images created using its tools to improve transparency.
The watermark will be a translucent Snap logo with a sparkle emoji, and removing it will violate Snap's terms of use.
Other tech companies like Microsoft, Meta, and Google have also taken steps to label or identify AI-generated images.
Snap allows paying subscribers to create or edit AI-generated images using its Snap AI feature, and its Dreams feature lets users use AI to enhance their pictures.
Snap shows visual markers like a sparkle emoji to indicate when features are powered by AI.
Snap has added context cards to AI-generated images to better inform users about their origins.
Snap has partnered with HackerOne to adopt a bug bounty program to stress-test its AI image-generation tools.
Snap wants to ensure equitable access and expectations when using its AI-powered features, and is implementing testing to minimize potential biases.
Snap's My AI chatbot faced some controversy after launch, leading the company to add parental controls in the Family Center.
Snap is taking steps to improve the safety and transparency of its AI-powered tools and experiences.