Spotify launches personalized AI playlists that you can build using prompts | TechCrunch

Spotify launches personalized AI playlists that you can build using prompts | TechCrunch

  • Spotify is introducing a new AI-powered playlist creation feature that allows users to generate personalized playlists using written prompts.
  • The feature will initially be available to users in the UK and Australia on Android and iOS devices.
  • Prompts can reference a wide variety of elements like genres, moods, artists, decades, places, animals, activities, movie characters, colors, or emojis.
  • Spotify uses large language models to understand the user's intent behind the prompt, then leverages its personalization technology to create a customized playlist.
  • Users can further refine the generated playlist by issuing commands like "less upbeat" or "more pop", and can remove songs they don't want.
  • This feature builds on Spotify's previous AI-powered offerings like the AI DJ, which uses a combination of Sonantic and OpenAI technology.
  • Spotify has been investing in AI research and technology to enhance its streaming service, including exploring uses like summarizing podcasts and generating AI-voiced ads.
  • The new AI playlist feature is an expansion of Spotify's previous "Niche Mixes" product, which allowed prompt-based playlist creation but did not leverage AI.
  • Spotify has implemented guardrails to prevent the AI from responding to offensive prompts or those focused on current events or specific brands.
  • The AI playlist feature is part of Spotify's broader strategy to leverage the latest advancements in AI and large language models to improve the user experience.