Spotify launches personalized AI playlists that you can build using prompts | TechCrunch

Spotify is introducing a new AI-powered playlist creation feature that allows users to generate personalized playlists using written prompts. The feature will initially be available to users in the UK and Australia on Android and iOS devices. Prompts can reference a wide variety of elements like genres, moods, artists, decades, places, animals, activities, movie characters, colors, or emojis. Spotify uses large language models to understand the user's intent behind the prompt, then leverages its personalization technology to create a customized playlist. Users can further refine the generated playlist by issuing commands like "less upbeat" or "more pop", and can remove songs they don't want. This feature builds on Spotify's previous AI-powered offerings like the AI DJ, which uses a combination of Sonantic and OpenAI technology. Spotify has been investing in AI research and technology to enhance its streaming service, including exploring uses like summarizing podcasts and generating AI-voiced ads. The new AI playlist feature is an expansion of Spotify's previous "Niche Mixes" product, which allowed prompt-based playlist creation but did not leverage AI. Spotify has implemented guardrails to prevent the AI from responding to offensive prompts or those focused on current events or specific brands. The AI playlist feature is part of Spotify's broader strategy to leverage the latest advancements in AI and large language models to improve the user experience.