shrtdb :: Meta to phase back in political content on Facebook, Instagram, and Threads

Meta is phasing back in political content on its platforms like Facebook, Instagram, and Threads after previously limiting it.
Meta's previous approach to limiting political content was "pretty blunt" and is now being addressed with a more personalized approach.
The amount of political content on Meta's apps has been reduced since 2021 based on user feedback wanting to see less of it.
Meta's 2024 decision to stop proactively recommending political content on Instagram and Threads faced backlash from users and creators.
Creators were concerned about how Meta would determine what content is considered "political" and how that would limit their reach and ability to grow their personal brands.
Users felt Meta's changes to political content surfacing were suppressing their voice across social media.
There has been a clear demand for political content, especially on Threads where it often dominated the trends section.
Going forward, Meta will treat civic content from followed accounts more like regular content in users' feeds.
Meta will also recommend more personalized political content based on signals like engagement.
Meta will expand the options users have to control how much political content they see, including new Facebook controls to complement existing Instagram and Threads controls.

Meta to phase back in political content on Facebook, Instagram, and Threads | TechCrunch